Dead content?
We bring it back.

A Brooklyn content studio that built its own audience first.

See the work Let's collab

Brands We Play With

Olipop
Lono Life
Nearly Natural
Aquaphor
One Trick Pony
NowThis
The Whitney
HBO

Services Offered

01

Full-Service Content Creation & Strategy

We run your social: scripts, shoots, edits, calendar, and the strategy behind it.

02

Custom Content Shows

A show for your brand, hosted by Evan. Funny, watchable, and built to grow.

03

Monthly Coaching for Creators

Weekly calls for creators who want to launch, grow, and not burn out.

04

Social Media Audit & Coaching Calls

Stuck? We audit your page and hand you a plan you can use right away.

See all services →

The Reel

content that stops the scroll

ON-CAMERA 75K views Nearly Natural street interview
BRAND 3M views One Trick Pony
CUSTOM SHOW 3M views NowThis x Grant Gibbs
BRAND 2.5M views Fly Away Charters
THE WHITNEY 400K views Whitney Museum street interview

Results

*not to brag

ON ALL OWNED CHANNELS
400M+VIEWS LAST YEAR
FOR THE BRANDS WE WORK WITH
2xfollower growth
2Mlikes
+50%website visits
+40%saves
+40%engagement
Your brand next?Let's talk →

We treat social like a lab: test, analyze, repeat.

Get numbers like these →
Evan Lazarus
hi, it's evan

MEET THE FOUNDER

Evan Lazarus

comedian, podcaster, strategist. in that order on weekends.

Evan co-hosts Girls Rewatch, one of Vogue's best podcasts of 2023, sells out stand-up at Union Hall, and has spent seven years growing brands like One Trick Pony, Goldfish and Fly Away Charters.

You work with Evan directly. For bigger projects, he brings in the right people.

We bring something special to UGC: personality.

Real comedians as the funny, recurring face of your brand.

Rebecca Weiser
Rebecca Weiser
Story timeJoke tellingPackaged goods
See Rebecca's page →
Brooke Finegold
Brooke Finegold
MakeupBig personalityNonprofits & the arts
See Brooke's page →
Erik
Erik
Character workJoke telling
See Erik's page →
Bini Yamin
Bini Yamin
DeadpanStand-upDry humor
See Bini's page →
See how it works →

In the Feed

press, podcasts & one very method subway ad

iHeartRadio @iheartradio · Jan 2026

Nominated: Best TV & Film Podcast

Girls Rewatch made the 2026 iHeartPodcast Awards shortlist, right next to The Rewatchables and The Big Picture.

iHeartRadio coverage
Read on iHeartRadio ↗
MarketingDaily @mediapost · Aug 2025

Evan goes method for the NYC subway

Evan stars in Openigloo’s transit campaign “We Do Apartments. The Rest Is On You,” running across subways and MTA buses. His words: he “went method” and killed hundreds of plants.

MarketingDaily coverage
Read on MarketingDaily ↗
Interview @interviewmag · Jul 2025

Search History, starring Evan Lazarus

Brooklyn nightlife, pop culture hot takes, and the one Jessa quote headed for a lip tattoo.

Interview coverage
Read on Interview ↗
New York Post @nypost · Jun 2025

Gen Z found its Sex and the City stoop

Young fans are making pilgrimages to the Girls stoop in Brooklyn. The Post called Evan to explain the obsession.

New York Post coverage
Read on New York Post ↗
Highsnobiety @highsnobiety · Aug 2024

Everyone’s a Girls girl now

On the Gen Z revival of Girls, Evan and co-host Amelia’s diagnosis: “The way everybody behaves now is so Hannah-coded.”

Highsnobiety coverage
Read on Highsnobiety ↗
Dazed @dazed · Mar 2024

The 10 Girls episodes you need

Dazed handed Evan and Amelia its A Deeper Guide column to pick the show’s all-time best episodes.

Dazed coverage
Read on Dazed ↗
Vogue @voguemagazine · Dec 2023

One of the Best Podcasts of 2023

Year one, and Girls Rewatch landed on Vogue’s list of the best podcasts of the year.

Vogue coverage
Read on Vogue ↗
CBS News New York @cbsnewyork · 2025

Evan’s TikTok makes the 11 o’clock news

Hours before the Brooklyn Mirage’s grand reopening, Evan filmed the unfinished venue. CBS News New York aired it when the reopening got postponed.

CBS News New York coverage
Read on CBS News New York ↗
Irish Star @irishstar · 2025

A TikToker on who should own TikTok

An Irish Star exclusive: Evan on why creators should worry if TikTok ends up in the wrong hands, like Elon Musk’s.

Irish Star coverage
Read on Irish Star ↗
Hung Up Hunter Harris · Mar 2025

Reporting live from Bethenny Frankel’s TikTok

Hunter Harris on Evan’s cult-favorite Bethenny Frankel recap series. Evan’s take: “I hope she doesn’t sue me for this.”

Hung Up coverage
Read on Hung Up ↗

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Let's Collab!

Click for collab hello@lazarusprojectnyc.com